Social Media Platform Guides

Best Practices by Platform

No matter what type of content you are creating—images, videos, stories, or other content pieces—there are crucial steps you can take to make sure your content is as relevant and accessible to your audience as it can be. Each platform has its own characteristics and idiosyncrasies for creating and posting content, and it can be hard to keep track of how to utilize every feature.

Always refer back to the general guidelines for social media accessibility. However, this guide gives more specific insight into how to navigate the features of each platform. Below are our social media team’s key learnings and best practices gleaned from our many years of experience in social media.