UC Davis Social Media Policy (Section 310-40, University Communications: Publications, Graphic Standards, Marketing, Social Media and Media Relations)

Campus-affiliated social media accounts (not including those for students, Registered Student Organizations, or for individuals) are required to follow the below procedures.

1. Register the social media channel.
2. Follow the permitted uses of the university name as outlined in section 310-65 and the campus editorial style guide.
3. Follow the social media guidelines and best practices.
4. Obtain approval from the Director-Social Media, Strategic Communications for all requests to create or manage a flagship UC Davis social media channel on any social media platform.

Guidelines for social media handle naming and logo use convention

• For campus-affiliated accounts, the recommended naming structure is to start the handle with UC Davis and finish with the department/group name after - “UCDavis[NAME OF DEPARTMENT]".
   
• Only use “UCD[NAME OF DEPARTMENT]” if character count is an issue.
   
• When considering your handle name, look at the name to see if it spells anything strange. Avoid acronyms, underscores and periods if possible. For example: 
  • @UCDavisGovAffairs  👍 YES!
  • @UCDDOGA  👎 NO!
     
• The UC Davis official logo lockup may not be used as the main account thumbnail or profile picture for accounts other than the main flagship channels. Departments and units must use their own logo lockup/departmental branding for their social media profile photo. For example: 

  @UCDavisSquirrelSupport  👍 YES! 

 @UCDavisSquirrelSupport  👎 NO!